The rules.

Everything that decides a rank, in plain words. The Terms of Service are the binding version.

How is my rank decided?: By bids, in the open: your rank on a board is the total bid for your listing inside that board's time window — today (UTC), this week (Monday to Sunday, UTC) or all-time. Nothing else counts, so anyone can see exactly what it takes to move up.
What does it cost to take #1?: The current #1's total plus $5. Any other rank costs $1 more than the listing holding it. Entry starts at $5. You can always pay more than the minimum to build a lead — your rank is simply your total.
I'm already listed. Do I pay the full price again?: No. Top-ups only charge the difference between your current total and the total you need, and must add at least $1.
What happens on a tie?: The listing whose first payment on that board came earlier ranks higher.
Does one payment count everywhere?: Yes. A payment counts on every board it qualifies for: the world board, your country and your category, for today, this week and all-time.
When do the boards reset?: Today resets at 00:00 UTC every day; This week resets at 00:00 UTC every Monday. All-time never resets. Past weeks stay in the archive and the hall of fame.
What can't be listed?: Adult content, gambling, memecoins and token presales, weapons, drugs, chat or invite links, link shorteners and impersonation. Every link is safety-checked automatically; anything suspicious is held for a person to review before it goes live.
Will you contact me if I win?: Yes. We ask for an email address and a phone number at checkout so we can reach weekly and all-time champions about their free promotion (social feature, champion badge, newsletter and story). Your contact details are never shown publicly.
Are the links good for SEO?: Every outbound link is marked rel="sponsored". We never sell followed links — you are buying visibility and visitors.
Can a website have more than one listing?: No — one listing per website. Entering a website that is already listed adds your payment to that listing, and moving up only charges the difference.
Can I get a refund?: A payment buys an advertising placement that goes live straight away, so payments are final. You get a full refund if we don't approve your listing at review, or if you were charged by mistake. Being outbid, a board resetting or fewer visitors than you hoped are not reasons for a refund — see the Refund policy.